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 19/03/2011 14:35 | |
News:
Alla Fiera di Norimberga hanno fatto furore le bambole di Bloom e Peg e Bloom Principessa.
Le prime tre serie arriveranno in America sotto forma di quattro speciali da un'ora ciascuno per l'estate 2011 su Nickelodeon. La quarta serie andrà in onda in autunno 2011 su Nickelodeon.
La quinta serie di Winx Club in America arriverà su Nickelodeon a febbraio 2012.
Ecco l'articolo:
Rainbow S.P.A
+39 (071) 7506 7563
Winx Club
The firm’s recent deal with Nickelodeon means that all future Winx activity will be supported by a long-term, guaranteed broadcast platform.
Beginning this summer, Nickelodeon will air four new one-hour specials in the US, UK, Latin America, Canada and Benelux. These will summarise the first three series and will be followed by series four in the autumn, and five in February 2012 (all co-produced with Nickelodeon).
US and UK toy deals are in the works, while the brand is already established in the apparel category. In the UK, Smith & Brooks is on board, while Mirtillo and Yaygan showcased clothing and bag lines at the CPM Collection Premier in Moscow in February. In terms of toys, Rainbow received a good reaction to its Bloom & Peg doll and the Bloom Princess doll at Nuremberg, both of which come from the 3D Winx Club movie.
PopPixie
The show’s TV debut had strong support from around Europe, with peak ratings of 45 per cent on France 3 (October 2010), 58 per cent on Spain’s Clan TV (October 2010) and 58 per cent on Portugal’s TVI (November 2010).
Master toy licensee Bandai is rolling out an extensive line of product throughout Europe, including collectable figurines, ragdolls, mini dolls and friends and play-sets. The line has already been showcased in France, backed up by other partners including Tennesses (BTS), Carel (apparel), Hachette (publishing) and Ferrero (chocolate eggs) among others.
In Spain, Giochi Preziosi has inked a deal for arts and crafts, outdoor and electronic toys, while Panini Espana, Editorial Planeta and Big Picture are also on board. In Portugal, Lusomundo will support the brand with DVD, VOD and Blu-ray.
PopPixie has been available in Italy since 2007 (when the characters first appeared in Winx Club and had a fashion doll line) and there are over 20 licensees in the territory. |