00 06/11/2009 21:39
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è ufficiale: La stagione 5 ci sarà!

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With its popular Winx Club program, now gearing up for a fifth season, Rainbow has taken multiplatform exploitation to a new level. The fourth season launched in April, making a total of 104 half-hour episodes. In addition, one theatrical has been released, with another on the way. There have also been two live musical shows, fashion-themed dolls, comic books, home video, video games, an MMORPG game and more than 600 global licensees.

“We have to be creative and try to put shows on multiple platforms,” Straffi says. “The money is not there from just broadcasters. Even if you sell to ten countries you’re still in deficit.”

For now, Rainbow is riding out the economic storm. “We are probably still financially strong enough to maintain our pipeline of production,” Straffi says. “We hope that in the next year or so there will be an improvement. Five years from now if the situation remains this bad I don’t know what the story will be. Thanks to Winx Club we continue to be the number one property in many countries.”