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 04/02/2010 23:03 | |
News:
Nuove bambole Winx per il 2010!
Ecco l'articolo:
The 2010 licensing hot list
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Rainbow SpA
Master toy partner Bandai is due to launch a vast range of Pop Pixie products throughout Europe this year. This will include play-sets, action figurines and a number of accessories. The launch will be coordinated with the debut of the TV series in the autumn, with TV ad support in each territory.
In addition, Huntik’s main toy lines will also be launched this year. Master toy Upper Deck has seven ranges including six-inch basic character figures, six-inch Titans and nine-inch deluxe Titans. The toy launch will be supported by in-store promotions, TV and print campaigns, as well as product listings in catalogues and gift guides. Upper Deck will also continue the distribution of its 3D collectible mini figurines in blister packs, with four characters in each.
Moving on, and plans for Winx Club revolve around the Believix theme from the fourth series. Magic wings and 12 cm dolls have been added to the line, while the In Concert and Love & Pet themes will be bolstered with the introduction of three new items including Winx in Concert electronics. This is a motion sensor doll which lights up and sings one of five songs when the microphone is placed near its face.
The Believix range of fashion dolls will have over ten collections, each one dedicated to a specific theme with its own launch date, supported by TV ads.
The toy launches will also work in tandem with live Winx Club events in 2010, such as the second 3D feature film and the Winx on Ice show.
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